01
Intent-led keyword strategy
We target the searches buyers make when they're ready — not broad terms that burn budget on browsers.
The Google ads agency that won't waste your ad spend
Google
Ads
High-intent Google Search campaigns that put you in front of buyers at the exact moment they're looking, with landing pages and remarketing built to convert them.
Why we're different
100's
Clients scaled with sustainable campaigns
10+
Years of experience
£10m+
Revenue generated for brands of all industries
Verified engagement
The Google ads system
Search is where intent is highest. Waste is highest too.
As a Google ads agency, we build Search campaigns around real buying intent — tight keyword groups, honest ad copy and landing pages that finish the job the ad started.
02
Ads that earn the click
Copy written around the searcher's actual problem, with extensions and structure that lift quality score and cut cost per click.
03
Landing pages that convert
The ad makes a promise; the page keeps it. We align message, proof and call to action so clicks become enquiries.
04
Remarketing across Google
Searchers who didn't convert see you again across YouTube and the Display Network — warmed by your content.
Why brand makes search cheaper
People click the name they already know.
Unknown brand
Competing on price and position.
Recognised brand
Clicked first, trusted faster.
When searchers have already seen your content, your ads get the click over bigger competitors. Brand familiarity lifts click-through rate, quality score and conversion — all at a lower cost.
The intent map
Your market isn't one audience. It's five.
Market size and budget share are two different numbers. Research tells us most B2B buyers are not shopping today. Search terms tell us where the smaller active demand sits. We use those signals separately, then move budget towards the searches producing qualified leads.
Intent levelStarting share of search budget
Where the money goes
Imagine you have £5,000 to spend this month. There are two ways to share it out.
Way 1: The shotgun approach
Split the money equally across every kind of search, even weak early-stage queries.
Way 2: Follow the buyers approach
Start with more money behind stronger buying signals, then let qualified-lead data change the split.
Per intent levelWay 1Way 2
Every bar shares one scale, showing the same £5,000 two ways. Way 2 moves money out of weak early-stage searches and behind the levels that buy.
The rule that prevents contradictions
Market research describes how many buyers may be shopping. This calculator uses separate priority scores, normalises them to exactly 100% of budget, then real account results replace the starting split.
This is a starting plan, not a universal benchmark. Every week, we reallocate using your search terms, qualified leads, cost per qualified lead and available search demand. No researched market percentage is ever reused as a budget percentage.
Research context, not a budget formula: Ehrenberg-Bass found that up to 95 in every 100 B2B buyers may be out of market at a given time. The exact share changes by category and purchase cycle. It does not mean 5% of your Google Ads budget should go anywhere.
The only decision that matters
Anyone can open an account. Almost nobody maps intent before spending a pound.
Setting up a Google ads campaign takes an afternoon, which is why plenty of agencies stop there and spread your money evenly across everything. Deciding which level of intent deserves the budget, and refusing to fund the ones that don't, is the actual job. That is why the same budget comes back different here.
Market prevalence sets the context. Your own qualified-lead data sets the budget.
Get your intent map
Send us your search terms report and we'll show you where your spend is currently landing.
Most agencies
Here
Open the account, spread the budgetMap intent before a pound is spent
Optimise towards more clicksOptimise towards cost per qualified lead
Send reports full of impressionsReport spend against the levels that buy
Keep funding the whole marketRefuse to fund intent that isn't there
Questions founders ask
Google ads, answered.
Are Google ads worth it for a startup?
+
If people already search for what you sell, yes — Search captures the highest-intent traffic available. If nobody searches for your category yet, we create demand with TikTok and Meta first.
How much should I budget for Google ads?
+
It depends on your cost per click and how many leads you need. On your call we'll model realistic numbers for your market before you commit to anything.
Why are my Google ads expensive?
+
Usually broad keywords, weak quality scores or landing pages that don't match the ad. Tight intent-led structure and message alignment fix all three.
Do you run YouTube ads too?
+
Yes — YouTube is part of Google's network and pairs perfectly with remarketing. People who watched your content or visited your site see video ads that continue the story.
Choose your route
Hand us the account, or learn the system yourself.
We run your Google ads end to end.
For startups that want high-intent search demand captured and converted without wasted spend.
- Intent-led keyword research and structure
- Ad copy and extensions built for quality score
- Landing page message alignment
- Search, YouTube and Display remarketing
- Clear reporting on cost per lead and return
Build the brand that wins the click.
Learn the organic system that makes searchers recognise — and choose — your name.
Viral Marketing Mastery
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Ready to capture demand?