01
Audience research first
We map who your buyers are, what they respond to and where they sit in the journey before a single pound is spent.
The Meta ads agency that won't waste your ad spend
Meta
Ads
Facebook and Instagram campaigns that spend where buyers already are: warm engagers from your short-form content, site visitors and people ready to act, not strangers scrolling past.
Why we're different
100's
Clients scaled with sustainable campaigns
10+
Years of experience
£20m+
Revenue generated from paid ads and organic
Verified engagement
In short
The Growth Addicts is a Meta ads agency for startups that runs Facebook and Instagram campaigns built on buyer behaviour. Instead of splitting budget evenly across cold audiences, we test dozens of narratives at scale, remarket to warm engagers built by short-form Authority Hacking content, recover abandoned leads, and run winback funnels for past customers, so more of every pound reaches people ready to buy.
The warmth map
Your Meta audience isn't one crowd. It's five.
On Meta, people don't search. They scroll. What matters is how warm they are: have they seen you, engaged with you, visited you? Meta lets us build an audience for each step, so we fund each one on purpose instead of spraying the whole platform.
Intent levelStarting share of Meta budget
Where the money goes
Imagine you have £5,000 to spend on Meta this month. There are two ways to share it out.
Way 1: The shotgun approach
Let broad targeting spread the money across everyone on Facebook and Instagram. Timewasters who can drain your resources.
Way 2: Follow the buyers approach
Keep a small cold budget to find new people, then put most of it behind warm engagers and visitors from your content.
Per intent levelWay 1Way 2
Every bar shares one scale, showing the same £5,000 two ways. Way 2 pulls money away from cold strangers and puts it behind people your content has already warmed up.
The rule that prevents contradictions
Market research describes how many buyers may be shopping. This calculator uses separate priority scores, normalises them to exactly 100% of budget, then real account results replace the starting split.
This is a starting plan, not a universal benchmark. Warm audiences are limited by how much content you post, so as Authority Hacking grows them, budget follows. Every week we reallocate using cost per qualified lead from each audience.
Research context, not a budget formula: Ehrenberg-Bass found that up to 95 in every 100 B2B buyers may be out of market at a given time, which is why most cold scrollers won't buy this month. Meta's own tools let advertisers save people who watched videos or engaged with a Page or Instagram account as custom audiences for remarketing. Neither figure is a budget percentage.
The only decision that matters
Anyone can boost a post. Almost nobody builds the warm audience first.
Most agencies pour Meta budget into broad cold targeting and hope. We grow warm engagers with short-form authority content, then remarket to the people who already watched, engaged and visited. Same budget, far fewer strangers.
Your content warms the audience. Your own lead data sets the budget.
Get your warmth map
Send us your Ads Manager access and we'll show you how much is going to cold strangers.
Most agencies
Here
Spend most of the budget on cold strangersRemarket to warm engagers from your content
Boost random postsTurn proven organic winners into ads
Report reach and impressionsReport cost per qualified lead by audience
Treat paid and organic as separateUse authority content to feed every campaign
The Meta ads system
Meta rewards advertisers who understand people.
As a Meta ads agency, we structure Facebook and Instagram campaigns around how audiences actually decide: they see your content, they engage, then they buy. We fund that journey instead of one cold ad hoping for a miracle.
02
Creative that earns the click
Scroll-stopping formats built from proven organic content, adapted for Reels, Stories and feed placements.
03
Full-funnel structure
Prospecting, retargeting and retention campaigns that each do one job, so budget isn't wasted asking strangers to buy.
04
Remarketing that converts
Warm engagers from your short-form authority content, plus site visitors, see sequenced ads that build on what they already know about you.
Why authority content makes Meta cheaper
Your short-form content builds the audience. Meta ads close it.
Cold prospecting
Paying to introduce yourself to strangers.
Warm engager remarketing
Paying to close people who already know you.
Every Reel, Short and TikTok from our Authority Hacking system builds a pool of people who watched, liked, commented, saved or followed. Meta lets you save those people as engagement audiences (video viewers, Instagram and Facebook engagers) and show them ads later. They already know your face and your ideas, so the ad only has to ask.
The granular playbook
Every stage of the funnel gets its own job.
Most accounts run one prospecting campaign and one retargeting campaign. We break the journey into specific plays, each with its own audience, message and success metric.
Tap a stage of the funnel
Cold01 / 06
Narrative testing at scale
We test the story before we scale the spend. Each ad concept is built around one narrative: a pain, a belief, an enemy, a result or a founder story.
- 10 to 30 narratives tested per cycle, not 2 or 3
- Hooks, angles and formats varied one at a time so we know what won
- Winners scaled, losers cut inside a week
Warm02 / 06
Warm engager remarketing
People who watched, liked, saved or followed your short-form content get ads that continue the conversation they already started.
- Video viewer audiences split by how much they watched
- Instagram and Facebook engager audiences
- Proof and offer ads instead of introductions
Hot03 / 06
Visitor and abandoned lead recovery
Visitors who looked at pricing, started a form or booked nothing get sequenced reminders built around the reason they stalled.
- Objection-handling ads matched to the page they left
- Short windows (1 to 7 days) with higher bids
- Frequency caps so it helps, not haunts
Customers04 / 06
Winback funnels
Past customers and lapsed leads are the cheapest people to sell to again. We bring them back with a reason to return.
- Lapsed customer and cold lead lists synced to Meta
- New offer, new result or new feature narratives
- Upsell and referral ads for happy customers
Scale05 / 06
Lookalikes from your best buyers
We feed Meta your highest value customers, not every email you own, so it finds more people like the ones who actually pay.
- Seed audiences built from value, not volume
- Broad targeting guided by proven creative
- Warm engagers excluded so cold budget stays cold
Measure06 / 06
Clean tracking and creative refresh
Server-side tracking and a steady creative pipeline keep results honest and stop ads going stale.
- Conversions API alongside the Meta pixel
- Fresh creative before fatigue shows up in costs
- Reporting on cost per lead and revenue, not likes
Private case studies
Millions in results. Shown live, not emailed.
Our case study deck covers real campaigns, real numbers and exactly how we got them. We don't send it out. Book a call and we'll walk you through the ones closest to your business.
Book a case study walkthrough£20m+
Revenue from mixed paid ads and organic
£15m+
Revenue from paid ads
£5m+
Revenue from organic content
Full breakdowns unlocked on the call.
Pricing
A full growth team, for less than one hire.
Every plan is monthly rolling. Ad spend is paid to the platform directly and sits on top of the fee.
Starter
One platform, run properly from day one.
£999/mo
Minimum £1,000 monthly ad spend
Campaigns
- 1 ad platform managed
- 3 campaigns per platform
- 1 lead magnet planned
- Promotional calendar
Strategy and reporting
- Full customer journey audit and strategy
- Weekly scorecard reporting
- Bi-weekly 1 to 1 calls
- Monthly rolling, no lock-in
Most popular
Growth
Google and Meta working together as one system.
£1,999/mo
Minimum £1,000 monthly ad spend
Campaigns
- Google and Meta ads managed
- 3 campaigns per platform
- 3 to 5 lead magnets planned
- Email sequence campaigns
- Promotional calendar
Strategy and reporting
- Full customer journey audit and strategy
- Weekly scorecard reporting
- Weekly 1 to 1 calls
- Monthly rolling, no lock-in
Scale
Every channel, content and live selling under one roof.
Tailored
Minimum £2,000 monthly ad spend
Campaigns
- Multiple ad platforms, including TikTok
- Multiple campaigns per platform
- Multiple lead magnets planned
- Email sequence campaigns
- Promotional calendar
Content and creators
- Live streaming for TikTok ShopNewWe hand-pick your streamer and pay them monthly, inside the package
- Talent sourcing for creators and UGC
- Short-form content strategy and managementOptional
- Editing serviceOptional
Strategy and reporting
- Full customer journey audit and strategy
- Weekly scorecard reporting
- Weekly 1 to 1 calls
- Monthly rolling, no lock-in
Questions founders ask
Meta ads, answered.
What is narrative testing in Meta ads?
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Narrative testing means building each ad around one story or angle, such as a pain point, a belief or a founder story, then testing many narratives at once to see which one buyers respond to. We test 10 to 30 narratives per cycle and scale the winners.
What is a winback funnel?
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A winback funnel uses Meta ads to bring back past customers and leads who went quiet. Their lists are synced to Meta and shown a fresh reason to return, such as a new offer, result or feature. It is usually the cheapest revenue in the account.
Are Facebook and Instagram ads still worth it?
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Yes, when the budget follows buyers. Costs rise when money goes to cold strangers with weak creative. Warm engager audiences and behaviour-led creative keep it efficient.
How much should I budget for Meta ads?
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Enough to run proper creative testing across prospecting and retargeting. On your call we'll assess your numbers honestly and tell you what a realistic starting budget looks like.
What's the difference between prospecting and retargeting?
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Prospecting introduces you to new people. Retargeting shows ads to people who already watched, engaged or visited. We fill the retargeting pool with short-form authority content first, so less budget goes on strangers.
What is a warm engager audience?
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People who watched your videos or engaged with your Instagram or Facebook content. Meta lets you save them as custom audiences and advertise to them later. Our Authority Hacking content grows these audiences organically, then Meta ads turn them into leads.
Do you create the ad content too?
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Yes. Creative is our edge. Our formats come from 1bn+ organic views, so your ads feel native to the feed instead of interrupting it.
Choose your route
Hand us the account, or learn the system yourself.
We run your Meta ads end to end.
For startups that want full-funnel Facebook and Instagram campaigns managed by behaviour experts.
- Audience research and funnel mapping
- Creative built from proven content formats
- Prospecting, retargeting and retention structure
- Weekly testing and budget optimisation
- Clear reporting on spend, cost per result and revenue
Learn the creative system first.
Learn the short-form system that fills your warm engager audiences before you spend a pound.
Viral Marketing Mastery
Hosted on Udemy
Ready to make Meta pay?