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Hyper-local campaigns
Geofenced and radius targeting around your clinic, so your budget only reaches the postcodes that can realistically become your patients.
51.5072° N, 0.1276° W · Your catchment
Patient marketing for London clinics: healthcare, dental, skincare and more
Hyper local
patient marketing
We turn London attention into booked appointments: hyper-local campaigns around your clinic, short-form authority content with your face on it, and follow-up ads that keep the diary full.
Clinic results
XX+
Total results: patients booked through campaigns
£XX
Average cost per lead
XX
Hyper-local London campaigns run
Verified engagement
In short
The Growth Addicts is a growth marketing agency for London doctors and private clinics. We combine hyper-local paid campaigns, short-form authority content, warm follow-up ads and winback funnels to turn local attention into booked appointments at a lower cost per patient.
Platforms we run
- Google Ads
- Meta
- TikTok
Patient marketing funnels
Every patient journey gets its own funnel.
A first-time patient, a nervous implant enquiry and a past patient due a check-up need different messages. Tap a funnel to see how it works.
New patient acquisition funnel
Who it's for: Locals who have never heard of you.
- Step 1
See
Short-form content and cold ads inside your postcode radius.
- Step 2
Click
A treatment-specific landing page with reviews and your face on it.
- Step 3
Book
Online booking or a free consultation request in under a minute.
- Step 4
Show up
SMS and email reminders so the appointment actually happens.
Quiz funnel
Who it's for: Curious locals who are not ready to book, but will answer questions.
- Step 1
Hook
An ad with a question they want answered: 'Are you a candidate for implants?'
- Step 2
Quiz
Five quick questions about their situation, goals and budget.
- Step 3
Score
An instant personalised result that tells them their best next step.
- Step 4
Capture
Their email and phone in exchange for the full result, ready for follow-up.
Educate and ascend funnel
Who it's for: Patients weighing a big decision: implants, aesthetics, private surgery.
- Step 1
Educate
Live events and webinars where you answer the questions they are scared to ask, in front of dozens at once.
- Step 2
Build trust
Replays, explainer videos and emails that turn attendees into educated, high-quality prospects.
- Step 3
Offer
A direct response offer at the end: a consultation slot, a scan, a limited-price assessment.
- Step 4
Convert
Follow-up ads and emails with before-and-afters and patient stories for everyone who attended but didn't book.
Abandoned booking recovery funnel
Who it's for: People who started booking and left.
- Step 1
Catch
Track every half-finished form and booking page visit.
- Step 2
Remind
Warm ads within 1 to 7 days showing the exact treatment they viewed.
- Step 3
Reassure
Reviews, pricing clarity and an easy reschedule option.
- Step 4
Recover
A simple one-tap link back to the booking slot.
Recall and winback funnel
Who it's for: Past patients due a check-up, top-up or review.
- Step 1
Remember
Recall dates set from each treatment's natural cycle.
- Step 2
Nudge
Personal emails, SMS and ads timed to when they are due.
- Step 3
Reward
Loyalty offers for returning patients and referrals.
- Step 4
Return
Rebooked patients with a far lower cost than a new one.
Referral and review funnel
Who it's for: Happy patients who will tell their friends.
- Step 1
Delight
Ask for a review at the moment satisfaction is highest.
- Step 2
Share
A referral link with a reward for both people.
- Step 3
Amplify
Turn reviews into ads aimed at their local area.
- Step 4
Grow
Word of mouth that compounds every month.
Who we market
Patient marketing for every kind of clinic.
- 01
Private GP
Same-day appointments, health checks, travel clinics.
- 02
Dental
Implants, Invisalign, veneers, emergency and family dentistry.
- 03
Aesthetics
Botox, fillers, skin boosters and facial treatments.
- 04
Skincare and dermatology
Acne, pigmentation, mole checks, laser and peels.
- 05
Cosmetic surgery
Consultation-led funnels for high-ticket procedures.
- 06
Hair restoration
Transplants, PRP and hair loss clinics.
- 07
Physiotherapy
Sports injury, back pain and rehab clinics.
- 08
Chiropractic and osteopathy
Local pain relief and posture clinics.
- 09
Fertility and IVF
Sensitive, trust-first journeys for long decisions.
- 10
Mental health and therapy
Private psychiatry, counselling and therapy practices.
- 11
Optometry
Eye tests, laser eye surgery and contact lens clinics.
- 12
Weight loss and wellness
Medical weight loss, IV therapy and longevity clinics.
The power of omni marketing
One ad is a lemonade stand. Five working together is a money machine.
Each part below does one simple job for your clinic. Switch parts off and watch what happens to the cost of winning a patient, and how much that patient is worth to you.
What comes out of the machine
High ticket patient, e.g. a £500 treatment
Cost to win one patient
CAC: lower is better
£131
What that patient is worth
LTV: higher is better
£820
For every £1 spent winning a patient, you get back
£6.2
+317% vs ads alone£1In
£££££££
BackA healthy machine. 3 to 1 or better means you can keep spending to grow.
Illustrative high ticket example starting from £300 to win a patient worth £450 with cold ads alone. Your real numbers depend on your offer and market.
The London clinic system
Earn attention, build trust, convert demand.
Patients don't pick the nearest clinic any more, they pick the one they feel they know. Our system builds that familiarity around your clinic, then captures the demand it creates.
02
High-intent search capture
"private GP London", "dentist near me": the searches made to book. We put you there, with landing pages built to turn clicks into appointments.
03
Authority through short-form
Your face, your expertise, posted daily on TikTok, Reels and Shorts, so patients choose you before they ever walk in.
04
Follow-up and winback
Warm remarketing, recall campaigns and booking funnels that turn one appointment into a lifetime patient.
Why a known name fills the diary
Patients book the doctor they already know.
Unknown clinic
Chosen on price and proximity.
Known clinic
Booked first, trusted faster.
When patients have already seen your content, your clinic feels like the safe choice before they arrive. Familiarity lifts click-through, conversions and word of mouth, all at a lower cost.
Private case studies
Millions in results. Shown live, not emailed.
Our case study deck covers real campaigns, real numbers and exactly how we got them. We don't send it out. Book a call and we'll walk you through the ones closest to your business.
Book a case study walkthrough£20m+
Revenue from mixed paid ads and organic
£15m+
Revenue from paid ads
£5m+
Revenue from organic content
Full breakdowns unlocked on the call.
Questions doctors ask
Clinic marketing, answered.
Do you only work with doctors in London?
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This page is built for London clinics, and the same system works for any local clinic. If you're outside London, book a call and we'll tailor it to your catchment.
What is a hyper-local campaign?
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Ads targeted to the streets and postcodes around your clinic, so budget only reaches people who can realistically become your patients. We layer radius targeting, postcode exclusions and local search intent.
How much does a patient lead cost?
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It varies by speciality and catchment. On your call we'll model realistic cost per lead and cost per booked appointment for your clinic. The figures on this page are placeholders until we add real campaign results.
Can doctors advertise on Google and Meta?
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Yes, with rules. Google and Meta restrict some healthcare content, so we build compliant campaigns that stay within policy while still converting.
Choose your route
Hand us the diary, or learn the system yourself.
We run your clinic's marketing end to end.
For doctors and private clinics that want a full diary without becoming marketers themselves.
- Hyper-local campaigns targeting your catchment
- Google and Meta ads built around booking intent
- Short-form authority content featuring you
- Warm follow-up and winback campaigns
- Clear reporting on cost per lead and booked appointments
Build the brand that fills the diary.
Learn the organic system that makes patients recognise and choose your name.
Viral Marketing Mastery
Hosted on Udemy
Ready to fill your diary?